When Bernard Hodes launched his New York business in 1970, it was one of the first to apply consumer marketing principles and image-building techniques to the world of 'help-wanted' advertising. This remains true to our client strategies today as we continue to develop from an advertising agency specializing only in recruitment, into a talent marketing solutions company, bringing to clients the expertise and resources to build powerful employer brands, as well as strategies to reach, recruit and retain the talent our clients need to succeed.